YOU KNOW SOMETHING SPECIAL

Because your life is unique, you have knowledge and experience that is helpful to others. You have encountered and accomplished thousands of tasks that you have taught to friends, children or work associates. What's sometimes hard for another person might be easy for you, and that's why you've lent a helping hand.

It is this information, this SPECIALIZED KNOWLEDGE that sells at a large profit.

What have you taken a special interest in? You probably do several unusual things well. Do you know how to make something that relatives think is great? Have you read about a specific subject for years - as a pet interest? Maybe there's something that you would like to look into, find out about, and share - something that other people are looking into too.

Stuck for an idea? You can generate your own ideas. Think about what you could write about as you go through your day. You know something special at work. You may cook a delicious recipe. You may know how to fix things easily.

Look through magazine racks and bookstores for ideas. There's always something you "always wanted to know about." Try the library and the yellow pages for sources. Talk to your family and friends. Encourage yourself.

WHO WILL BUY?

Take a look in the classified ads section of your favorite magazines and tabloids. What kind of information is offered? Watch the repeats. Ads which offer the same materials month after month are winners.

You can be a winner too. You can easily produce and sell information in the form of short reports or longer booklets and make the same profit as these others.

Take a look at the price. Invest a little and write away for some of the materials similar to what you want to do. What do you like? What would you avoid?

Analyze your potential customer. What does that person expect? The same as you. You are a perfect example of your own customer. And, although you're willing to pay for special information that's inexpensive to reproduce, you expect YOUR MONEY'S WORTH.

That's what makes repeat business and turns potential into real money.

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