Brochures: Most businesses try to sell their services through the use of a brochure. Brochure writing and design is not something that takes ages to perfect. The most important consideration is identifying the purpose of the brochure. Is it to sell a client on the company itself, or a specific product or service? Once the subject is identified, then you can pinpoint the key features of the specific idea that should be emphasized. Keeping brochures simple is important. Writing everything there is to know about a com-pany, product or service may seem great, but it is usually ineffective because it's too much for a casual reader to take in. Simplicity, on the other hand, can trigger a potential client's interest and have them seeking out the company to ascertain more about the product or service identified within the brochure. Once they call, the company has a better chance of transforming that curiosity into a new customer. As you begin to do writing, you will work with other professionals in the field such as graphic artists. These are individuals whose artwork can help create a terrific bro--chure. But, for small businesses, it is often convenient to find the copywriter or graphic artist in one person. For that reason, the use of a computer has great potential rewards. There is a wide variety of "desk-top publishing" software that can be used for both writing and graphic design. There are specific programs that design a brochure. Being able to offer the whole package will be attractive to the business. Brochure writing can bring you a nice paycheck per piece, as high as $500-1000 for some elaborate pieces. As a writer, your object is to put the message within the brochure across effectively. Remember -- keep it simple. The easier to read and comprehend, the higher the likely response to the piece. Advertising: The art of advertising is only slightly different from the brochure. In a brochure, you have more time and space to put your message across. With advertising, only a few words. Advertisements must stop the reader and thus need a "grabber" headline. You must always remember the purpose of the advertisement. It's not to SELL anyone, but to attract enough INTEREST to get the person to call for more information. Then the real selling can start! There are words that are consistently effective in pulling in an audience and initiating a response. Here’s a short- list: - amazing - profitable - easy - secret - free - simple - now - privileged - special offer - win - incredible - don't wait - make money - startling
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