WHO WILL BUY? The first place to test your newsletter is with associates and colleagues. And, you don't need their subscription, just their input. What do they think about your ideas? How much would they pay for a newsletter delivered to their office or home on the subjects that are vital to them? The target you're aiming at is simply, anyone who will benefit from the information you have. Not only are people in a specific profession hungry for news,, but there are people in all sorts of related jobs and organizations seeking specialized knowledge. Everyone is interested in making or saving money. Although you don't have to focus on investments--there are many such newsletters already--you can point out the benefits of your inside tips on how to find the easiest, or the least expensive, or direct-to-the-source methods of attaining materials for pursuits or sports. Generally, you have a small audience target--about thirty to fifty thousand people. But even a small percentage of that target will make your newsletter profitable. Extremely successful topics are new trends where people can't get enough information. Manufacturers, advertisers and entrepreneurs are all searching for the new to exploit. Depending on the subject you choose, tap into those potential subscribers.
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